Brand design / 2026-10-17
Choosing the pages a brand guide actually needs
A longer brand guide is not automatically a more useful one.
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Ideas, process
and everything between.
Professional notes on design, technology and creative practice.
100 articles found
Brand design / 2026-10-17
Turning clear space into a usable rule
The space around a logo affects how clearly the mark can be perceived.
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Brand design / 2026-10-17
Bringing a CMYK character to the screen
Cyan, magenta, yellow and black carry a strong association with graphic design and print.
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Brand design / 2026-10-17
Giving each colour a job
Choosing a palette is only part of building a usable colour system.
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Brand design / 2026-10-17
Reading an identity as a connected system
A visual identity is more than a collection of attractive elements.
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Brand design / 2026-10-17
Starting a visual identity before drawing the logo
A logo is an easy place to begin because it gives a project an immediate visual result.
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Professional journey / 2026-10-17
Why I build independent design projects
Independent projects give me room to connect design, content and development.
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Work experience / 2026-10-17
A career does not have to follow one straight line
Different kinds of work can contribute to a design practice without sharing the same job title.
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Work experience / 2026-10-17
What communication work brings to design
My professional background includes work beyond the boundaries of visual production.
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Work experience / 2026-10-17
Showing the value of a focused contribution
A short engagement can still contain useful design work.
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Work experience / 2026-10-17
Clarity in sensitive-sector communication
Design work in a sensitive sector calls for careful language as well as a coherent visual system.
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Work experience / 2026-10-17
Making art direction responsibilities visible
My work history includes art direction.
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